Empowering Kenya With
Data-Driven Insights
The Margin is Kenya's premier election data analytics platform. We transform complex political data into clear, actionable intelligence for citizens, journalists, researchers, and decision-makers.
Our Mission
To democratize access to election data in Kenya. We believe that an informed electorate is the foundation of democracy. By making polling data, voting patterns, and demographic insights accessible and understandable, we empower every Kenyan to engage meaningfully with the democratic process.
Our Vision
To become Africa's leading political intelligence platform — setting the standard for election analytics, predictive modeling, and data-driven political journalism across the continent.
Our Core Values
Data Accuracy
We source data from verified channels — IEBC, KNBS, and accredited polling firms — to ensure every data point is reliable.
Transparency
Every visualization and analysis comes with methodology disclosure. We show our sources and how we arrive at conclusions.
Non-Partisan
The Margin is committed to presenting data without political bias. Numbers do not take sides.
Innovation
We leverage AI, machine learning, and interactive mapping to push the boundaries of political data presentation.
Platform Coverage
Our Team
Editorial Team
Research & Analysis
Experienced political analysts and data scientists who transform raw data into actionable insights.
Data Engineering
Infrastructure
Building robust pipelines that process election data across 47 counties in real-time.
Visualization Team
Design & UX
Creating intuitive, interactive maps and charts that make complex data accessible to everyone.